Project

Project

UX Course, iSchool UofT

Year

Year

2023

Industry

Industry

Weather Mobile Application

Role

Role

UX Designer

Team

Team

5 Designers

Challenge

Challenge

How might we offer a personalized approach to help post-secondary students determine how to dress appropriately for the weather?

In cities like Toronto, where the weather is known for its mood swings, choosing what to wear can be more confusing than checking the forecast.

The weather feels different than expected, leading to discomfort and wardrobe regret. This is especially relevant in Toronto’s increasingly extreme climate shifts (Robertson, 2021), which make it harder to rely solely on temperature data.

Results

Results

We envisioned Feather—a reimagined weather app that fills the gaps traditional apps leave behind. More than just forecasts, Feather helps users feel ready, comfortable, and stylish with every outfit decision.

Our motto: “Be ready to transform your lifestyle.”

By filling the gaps left from traditional weather apps, our core values are made up of 4 Cs: customize, convenience, community and chic.

Validating Assumptions

Validating Assumptions

79%

survey respondents said they often wear too many or too few layers for the weather

4+ a week

frequency of check weather apps, yet still feel unprepared

84%

Most respondents find it somewhat to always difficult to decide what to wear

Process

Process

Empathize

We began by conducting user interviews, surveys, and reviewing relevant climate behavior research. To deepen our understanding, we created a user persona to capture key needs, behaviors, and frustrations of post-secondary students dealing with Toronto’s unpredictable weather.

Ideation: Using brainwriting and starbursting, we generated a wide range of ideas. We then organized them in a prioritization matrix, balancing user value and implementation feasibility.

The core features we aligned on:

  • User Profile

  • Personalized Avatar Outfit Recommendations

  • Avatar Customization

  • Weather-based in app Notifications

  • Community Sharing (see what others are wearing)

  • Optional Shopping Integration

Ideation

Using brainwriting and starbursting, we generated a wide range of ideas. We then organized them in a prioritization matrix, balancing user value and implementation feasibility.

The core features we aligned on:

  • User Profile

  • Personalized Avatar Outfit Recommendations

  • Avatar Customization

  • Weather-based in app Notifications

  • Community Sharing (see what others are wearing)

  • Optional Shopping Integration

Low-fi Paper Prototype

We created low-fidelity paper prototypes that reflected our MVP scope, focused on delivering value quickly and testing usability with minimal friction.


Usability Testing

We ran 4 usability testing sessions with University of Toronto students in the Bachelor of Information program. These tests helped us:

  • Identify confusing interactions

  • Validate core features

  • Gather feedback for the next iteration

Medium-Fidelity Prototype

Based on the feedback we received, we made iterations to the buttons for our home screen to eliminate confusion. By doing so, we simplified our interactions between different screens and adjusted our customization feature to open when a user clicks on their avatar.

Conclusion

Conclusion

😍 Collaboration is a superpower
Working in a fast-paced, large-scale project taught me the value of a multi-disciplinary team. My teammates constantly pushed me to clarify my thinking, explore new perspectives, and communicate more effectively. It was a crash course in shared ownership, active listening, and collective problem-solving.


🎨 Design is not linear and that's okay!
Before this project, I had heard the phrase “fail fast, fail often,” but Feather made it real. We iterated our user persona three times before landing on the right version. I learned to embrace the messiness of the process, seeing each version not as a failure, but a step forward.

thanks for checking out my work •ᴗ•

~ made with 💌 by © jenny shen ~

thanks for checking out my work •ᴗ•

~ made with 💌 by © jenny shen ~

thanks for checking out my work •ᴗ•

~ made with 💌 by © jenny shen ~

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