Avocademy Designathon
May 2022
Fintech
Product Manager & Designer
2 Designers
Financial literacy is an essential life skill, yet there’s growing demand from educators and experts for integrating tools and curricula to teach it early.
💰 According to financial experts, the best financial literacy lessons start early in life. A recent study by the University of Cambridge showed that kids form money habits as early as the age of 7.
📚 In Canada, Financial Literacy is expected to be taught within high school math programs
Bread! is a mobile app concept designed to teach kids aged 6–10 the basics of money through fun, gamified challenges.
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
are less than confident in their financial literacy
never learned about financial literacy in school
wished they had learned it earlier
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Feature Prioritization & Information Architecture: I translated research findings into a user-centric product roadmap. Through card sorting and journey mapping, we prioritized features like avatar personalization, chore-based rewards, and simple saving goals.
Prototyping & Validation: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
📱 Product success depends on deep empathy and strategic focus, especially when designing for non-traditional user groups (like kids!)
👾 Gamification can be a powerful tool but it must be aligned with clear learning outcomes
🍞 PM lives at the intersection of usability and business value